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3 Reasons to Shop Local on Small Business Saturday

By Melissa Hucal November 27, 2019

Shop Small. Shop Local. Shop Small Business Saturday on November 30th!

As a resource in and for the community, Macaroni Kid is a strong advocate for and supporter of Small Business Saturday, a celebration of small businesses and local communities across the United States. That’s why we’re encouraging everyone to play a role in supporting small and locally-owned businesses this Saturday, November 30th.

Need a little motivation to shop local? Check out our top three reasons to shop, eat, or play at your favorite neighborhood business.

#1: You’ll stimulate the local economy!
According to the American Independent Business Alliance, when you spend $100 at a local independent business, approximately $48 stays in our community (through payroll, goods and services purchased, profits spent locally by owners, and charitable contributions). 

When you spend $100 at a chain restaurant or store, only about $14 stays in the community.

And when you purchase online? Just $1 out of $100!

As more locally-owned businesses experience success, more entrepreneurs are encouraged to start more businesses in the community. That creates more jobs and even more dollars staying local!

#2: You’ll experience the personal touch!
Chances are you know the owners of the local businesses. You see them at the drop-off line at school, on the soccer field, at the dance studio, or in any number of other places around town.

Since you know those owners, you can get the "expert" opinion about the products or services you are purchasing right from the source! And local businesses will order, stock, or provide exactly what their customers want whenever possible, personalizing your shopping experience.

On a side note, most local shops stock one-of-a-kind gift options, so doing your holiday shopping there means you can find the perfect gift for everyone on your list, without the risk of duplication! 

#3: It shows pride for your community!
When you shop at the independent bookstore, dine at the "mom and pop" restaurant, or see a show at the community theater, you’re showing your support for all small businesses in your neighborhood.

In fact, the network of local businesses is so strong in many communities that when you buy from one, you are often supporting at least one other that serves as a supplier or partner to that business!

Small businesses are many times the "hidden gems" of a community, but they don’t need to be. Share your experiences (and your purchases!) with your friends and let everyone know about these great businesses that make their homes in the same town that you do.

When the "best kept secrets" become well-known, the community — along with everyone who lives there — thrives!

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Founded by American Express in 2010, Small Business Saturday is celebrated every year on the Saturday after Thanksgiving. With an original intent to encourage shoppers to spend money locally during the holiday season, momentum around Small Business Saturday is growing. In fact, the United States Senate officially recognized Small Business Saturday in 2011 and the Small Business Saturday Facebook page currently has more than 3.4 million likes!