99 Days Outdoors Encourages Colorado Kids to Have a Wilder Summer

June 3, 2022

DID YOU KNOW? The average kid spends less than seven minutes a day outside in unstructured play. Generation Wild is on a mission to help change that.

Generation Wild, a movement created by Great Outdoors Colorado (GOCO) to reconnect kids with nature by increasing the amount of time they spend outside in unstructured play, has kicked off its latest campaign, 99 Days Outdoors: A Wilder Summer, to help kids and families have a wilder summer.

Spokescreature Wilder Shares Creative Ways to Play Outdoors as He Ventures Across Colorado

What is 99 Days Outdoors: A Wilder Summer?

The 99 Days Outdoors campaign aims to inspire Colorado parents to get their kids outdoors this summer by providing accessible, achievable ideas for spending time outside.

Some of the recommended activities come from their 100 Things To Do Before You’re 12 list and include kid favorites such as:

  • Build a fort
  • Discover what’s hiding under a rock
  • Tightrope walk on a log
  • Find shapes in the clouds

Find tons more outdoor summer fun at

How Can You Get Involved?

The campaign began on May 30 when Wilder headed out on his 99-day tour across beautiful Colorado. Wilder will showcase the magical outdoor activities the state has to offer from the Eastern Plains to the Western Slope with stops in cities and mountain towns along the way. He will make appearances in communities at special Generation Wild events including:

  • June 4: Get Outdoors Day (Colorado Springs)
  • June 21: Generation Wild Day (Grand Junction)
  • July 30: World Record Hopscotch Event (Denver/Aurora)
    • Generation Wild will attempt to beat the record for the world’s largest hopscotch, which currently stands at 4.2 miles. With the help of the community, Generation Wild will seek to create the longest contiguous hopscotch as well as the most people hopscotching at one time along Denver’s High Line Canal. 

Follow along on Facebook and Instagram to see what Wilder is up to as he explores destinations that are off the beaten path and shares treasures from every corner of the state.

#GenerationWild #99DaysOutdoors 

Generation Wild was created by Great Outdoors Colorado (GOCO) to reconnect kids with nature by increasing the amount of time they spend outside in unstructured play – the kind of play that used to be way more common. The program is an integrated, statewide effort supported by a statewide network of non-profit, public and private partner organizations. Follow Generation Wild on Facebook and Instagram.

Great Outdoors Colorado (GOCO) invests a portion of Colorado Lottery proceeds to help preserve and enhance the state’s parks, trails, wildlife, rivers, and open spaces. Created when voters approved a Constitutional Amendment in 1992, GOCO has since funded more than 5,500 projects in urban and rural areas in all 64 counties without any tax dollar support. Visit for more information.